Where Every Corporate Site Starts
The homepage is not a showroom - it's a filter. Visitors decide in a few seconds whether to stay or leave. That means the first screen needs to answer three questions: what you do, who it's for, and why you can be trusted. Without that, the rest of the site does nothing.
The next essential piece is a services or products section. The key word is 'section,' not 'list.' People need to understand what they'll get and what problem it solves for them. If you offer several distinct services, each one needs its own page - otherwise search engines won't know what the site is about, and neither will your potential clients.
Trust Pages: Without Them, You Won't Get Inquiries
The About page gets read when someone is almost ready to call but wants one last reassurance. Give them substance: how long you've been in business, who's on the team, real photos, legal entity details. Text about being a 'dynamically growing company' does nothing - specific facts and real faces do.
A case studies or portfolio section is one of the most persuasive tools you have. You don't need twenty projects. Three to five entries, each with the problem, the approach, and the outcome, will convince people far better than a gallery of images with no context.
Testimonials only work when they feel genuine: a real name, job title, and company, ideally with a link to the original source or a photo. A faceless 'Great service, highly recommend' adds nothing.
Contact Page and Conversion Points
The contact page is not a formality. List a real phone number, email, address, and expected response time. If you have an office, include a map. If you work fully remote, say so plainly - otherwise visitors get the feeling the company is hiding something.
Every key page needs a clear call to action: an inquiry form, a call button, or a messaging link. Don't make people hunt for the contact page - they'll leave before they find it.
What to Add When It Makes Sense
A blog is worth having only if you'll update it regularly. One post every six months is worse than no blog at all - it signals an abandoned site. If you don't have the capacity for consistent content, don't create the section.
An FAQ page earns its place when you keep getting the same questions from prospects. Pull the list from real calls and messages - it handles objections and helps with search at the same time.
A Careers section makes sense only when you're actively hiring. An empty 'No current openings' page gives the impression the company has stalled.
Pages You Almost Certainly Don't Need
A standalone 'Mission and Values' page is almost always dead weight for a small business. It makes sense for large corporations where employer branding matters. For a company of under fifty people, a couple of sentences on the About page is enough.
A News section is only justified if you publish something meaningful on a regular basis. A feed of three posts from two years ago tells visitors the site isn't being maintained.
A Partners page that's just a row of logos without context rarely does any useful work. If a partnership is worth highlighting, put it in a case study or weave it into the About page.
What This Looks Like in Practice
For most small and mid-sized businesses, the minimum viable corporate website structure looks like this:
That's enough for the site to close deals. Everything else gets added as the business grows and a genuine need emerges - not because 'that's how it's done.'
At EFIMOV DEV, we start with a brief where we work through the business goals, and only then propose a structure and a quote. You can find a price range for a corporate website on our services page - the final cost depends on the scope and functionality.
- Homepage with a hero section and CTA
- Services - a separate page for each offering
- About
- Portfolio or case studies
- Contact page with a form
A good website structure isn't about having the most pages - it's about having only the necessary ones. Homepage, services, case studies, about, contact: that's enough to start getting inquiries. Add everything else when you have real content to put there.
Frequently asked
How many pages should a corporate website have?
There's no universal answer. A business with two or three services can work well with five to seven pages. More pages are only justified when each one has a real job to do - pulling in search traffic, handling a specific objection, or explaining a particular service.
Does a corporate site need a blog?
Only if someone will maintain it consistently. A blog with infrequent posts is worse than no blog - it makes the site look abandoned. If you don't have the capacity, don't create the section.
Does each service need its own page?
Yes, if you want search traffic. Search engines rank individual pages, not whole sites. A single Services page with a list won't rank for specific queries like 'mobile app development' or 'e-commerce website design.'
What should go on the About page?
Specifics: how long you've been operating, how many people are on the team, what kinds of problems you solve. Photos of the team or workspace are a plus. Generic phrases about 'professionalism and a personal approach' get skipped.