Tupolev - concept competition concept for a start page
The numbers on this page are our own measurements and data from our systems, dated. We do not publish client sales or testimonials we were not given.
Measured with Google Lighthouse 12 on the live site, 08.10.2026: mobile profile (slow 4G), median of three runs.
The task
Show the character of an engineering company through motion: speed, scale, precision. A competition concept, meant to set a tone rather than replace a corporate site.
What got in the way
Industrial websites usually describe themselves with a list of achievements, which loses the one thing people come for - the feeling of the machines.
Project constraints
- One page and a fixed deadline
- Heavy visuals must not break loading
What we built
- First-screen concept and scroll scenario
- Motion between narrative blocks
- Large type and work with aircraft photography
- Responsive version of the concept
Built with
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