SEO website promotion
We promote websites in Yandex and Google: find how people search for you, build pages and content for it and fix the technical side. SEO goes in during development, and after launch we work on it every month with a clear report. No «number one in a month» promises.
- 50+projects launched
- 12industries, from public sector to AI
- 3 daysfastest launch
- $0before the contract: mockup and review
SEO is work on a website so that it appears more often and higher in free search results for customer queries: structure for real demand, content, technical optimisation, speed and markup. Unlike ads, search visits aren't paid for, but results build up over months.
A search engine doesn't rank the site that paid more, but the one that answers the query better and opens cleanly for the crawler. So for us promotion means working on the site itself: structure for real demand, pages for commercial queries, copy, speed and markup.
We do all of it on our own site first. The efimovdev.ru blog has more than 70 articles in Russian and English, written and published automatically. Service pages target queries with real demand, and Schema.org markup is linked into one graph: organisation, person and website. For AI search there's llms.txt and /ai/*.json, and a GEO tool score went from 74 to 83 out of 100.
What we did on our own site
Plus service pages for commercial queries, Schema.org as a linked graph, Yandex Webmaster and Google Search Console. We don't promise rankings or traffic - we promise the work and an honest report on it.
- 70+blog articles in two languages, published automatically
- 74 → 83GEO tool score out of 100 after optimising for AI search
- HTTP/2and self-hosted fonts instead of Google - the site opens faster
What's included
We find the queries people actually use to look for you and map them to pages. Each group of commercial queries gets its own page, not one homepage for everything.
Service pages and articles for real demand: what's included, timelines, FAQ. The blog can run on automated publishing, like ours.
Indexing, sitemap and robots.txt, duplicates, redirects, errors in Webmaster and Search Console. For React and other SPAs - prerendering so the crawler sees ready HTML.
Self-hosted fonts, HTTP/2, light images. We check Core Web Vitals instead of eyeballing it.
Schema.org as a linked graph, llms.txt and machine-readable service descriptions, so both Yandex and AI assistants understand the site.
What we did, which pages we added, what changed in indexing and search according to Webmaster, Search Console and Metrica.
Where we built SEO in
All work ↗We promote our own site, efimovdev.ru, with the same tools: a blog, service pages for real demand, linked markup and readiness for AI search.
When SEO pays off
- 01People search for your service, and you're ready to work towards results for several months.
- 02You have a site, but it's invisible for commercial queries or indexes poorly.
- 03The site is built with React or another SPA, and search engines see an empty page.
- 04You're building a new site and want SEO in from the start, not a structure rebuild later.
If you need leads this week, start with Direct: SEO builds up over months. If almost nobody searches for your service, there's nothing to promote, and we'll say so after the audit. And we don't promise «number one in a month»: rankings depend on competitors and the search engine, not only on us.
SEO or Yandex Direct ads
SEO
- Search visits are free
- Results build up over months
- Works as long as the site keeps growing
- Fits demand that's always there
Yandex Direct ads
- You pay for leads or clicks
- Leads right after launch and strategy learning
- Stops when the budget does
- Fits when you need leads now
How the work goes
- 01callIntro and goals
Which services we promote, in which cities, who your customer is. We check access to Webmaster, Search Console and Metrica.
- 02before the contractFree audit
Indexing, speed, structure, markup and what's visible for queries today. We show what holds the site back. Free.
- 03first monthKeywords and page plan
Query groups, which pages exist, which to build, a content plan.
- 04first monthTechnical work
Indexing errors, duplicates, redirects, speed, markup, prerendering for SPAs.
- 05every monthPages and content
New service pages and articles, existing pages improved for demand.
- 06every monthReport and plan
What's done, what changed in indexing and search, what's next.
Free: site audit in 1-2 days - before any contract or payment
I want site audit ↗What SEO promotion costs
A landing page, a company site and a store with thousands of products need different amounts of technical work and content.
In some niches good service pages are enough, in others it takes long content work.
One city or the whole country - different keywords and different pages.
If the site is an SPA without prerendering or has indexing errors, we fix the basics first.
How many pages and articles a month, and who provides the expertise for the copy.
We quote monthly promotion after the audit, once it's clear how many pages and how much content you need and what to fix technically.
No “from” and no hidden lines: one number, and we stick to it.
Get a free site audit ↗What we need and what you get
What we need from you
- Access to Yandex Webmaster, Search Console and Metrica, or permission to set them up
- The services and cities that matter most
- Access to the site or its developer, if we didn't build it
- An expert who can answer questions for the copy
What you get
- Keywords and a page map for real demand
- A fixed technical side: indexing, speed, markup
- New service pages and articles every month
- Webmaster, Search Console and Metrica with goals connected
- A monthly report and next month's plan
Contract, payment, warranty
We work under a signed contract. Scope, quote and timeline are fixed before we start and do not change later.
An advance when the contract is signed, the rest after acceptance. Payment by invoice.
For three months after launch we fix bugs and help with small edits free of charge.
We work with clients in different countries: calls online, documents signed electronically.
What we build it with
Mistakes we avoid
Rankings depend on competitors and the search engine. We promise the work and a report on it, not a position by a deadline.
A homepage can't rank for every service at once. Each group of commercial queries gets its own page.
A React site without prerendering can look empty to a crawler. On the Vysota hockey club site, headless Chrome serves ready HTML to search engines.
Manipulated behaviour signals and junk links lead to penalties. We work on the site, not on fooling the search engine.
FAQ
How much does SEO cost?+
We quote after a free audit. The price depends on site size, competition, regions and how many pages and how much content are needed each month.
When will I see results?+
SEO builds up over months: first the search engine indexes new and fixed pages, then they gain positions. We don't promise a specific ranking by a date - that would be dishonest.
Can you promote a site you didn't build?+
Yes. We start with an audit: indexing, speed, structure and markup. If it's an SPA without prerendering, we fix that first.
Do you only work with Yandex?+
Yandex and Google: we connect Yandex Webmaster and Google Search Console and track indexing and errors in both.
What is optimisation for AI search?+
Preparing the site so AI assistants understand and cite it correctly: llms.txt, machine-readable service descriptions, linked Schema.org markup. On our own site this took a GEO tool score from 74 to 83 out of 100.
SEO or Direct ads?+
If you need leads now - Direct; if demand is steady and you can wait - SEO. They often work together: Direct brings leads right away, and SEO brings visitors over time without paying per click.
Sources: SEO Starter Guide - Google Search Central · Google Search Essentials · Introduction to structured data - Google Search Central · Webmaster recommendations - Yandex
Further reading
Blog ↗Other services
Services ↗Got a project? We’ll draw it.
Leave a request - a 30-minute call, we dig into the task and show site audit in 1-2 business days. Free, no prepayment.